Sweet Basil Marketing Plan

In order to Increase market share and sales, Sweet Basil will target dine-in, take-out, and take-n-bake pizza lovers In the cities of Treated, Rewind, USA, and Monrovia. The strategies for increasing sales are to first penetrate new markets, then increase usage and size of customer orders. This will be conducted through unbeatable value and the finest ingredients that cannot be received anywhere else in the area. The marketing mix for Sweet Basil will consist of mobile marketing, flyer distribution, a website, social media outlets, television advertising and email newsletters.The objectives for many of these avenues are to provide coupons and discounts as well as gain consumer loyalty. The business does a great Job already with returning patrons so it is time to focus energy on effectively penetrating new markets. Sweet Basil will look to Increase sales by 40% or $110,400 and achieve a market share of 30% In Treated and 20% In the surrounding clues. This will ensure success and will provide a break even before the first 6 months. 2. 0 Situation Analysis Currently, the economic market condition in the united States and California is primarily recession.Overall, the pizza business is doing k. Tit flat sales of about $38 billion for the past 3 years (Kara 2011). Consumers are becoming much more particular when it comes to value and where they spend their hard earned money. Sweet Basil pizzeria is doing quite well during the recession but it is having trouble inquiring new consumers. Prices of flour, produce, and cheese are on the rise so It Is important to Increase business and revenue to cover these associated costs. These forces are uncontrollable In the macro environment along with the rising unemployment from the recession.It is important to instill value and personalized maintain/increase repeat customers. There are many successful dine-in and take- out pizza companies that fail to provide the opportunity for consumers to purchase take-n-bake pizzas. Consumer s are going to ultimately purchase from the establishment that provides the best value and quality mixture. Sweet Basil offers dine-in, take-out, and take-n-bake pizzas, leaving the delivery market to competitors. With this in mind, Sweet Basil is very capable of increasing sales with the development of take-n-bake pizzas and a solid marketing strategy. 2. Market Summary Sweet Basil Pizzeria is an extremely reputable pizzeria in the city of Treated, California. Besides being well known, Sweet Basil also maintains a strong competitive advantage with its owner, James Decrease, being a hotel restaurant management graduate from Purdue University and restaurant industry veteran for well over 25 years. James has been able to carefully select his target market due to his extensive industry experience. As mentioned before, the current pizza market is motionless at around $38 billion per year, which isn't so bad considering worldwide market conditions.Many loyal customers have been moving du e to rising foreclosure rates and this hurts return business. An astonishing 93% of Americans eat pizza at least once a month and approximately 3 billion pizzas are sold every year (Hinkle 2009). This leaves plenty of room for competition and growth for Sweet Basil take-n-bake pizzas in the current market. Even though Sweet Basil's target market demographics is tailored to consumers in the San Gabriel Valley and surrounding areas in southern California, we reserve the right to increase the area if growth is substantial.The average salary of southern California Jobs is $55,000 a year (Simply Hired 2011), which leaves plenty disposable income for the on-the-go working class individual. Many consumers in southern California lead extremely busy lifestyles, which makes it hard to cook for a family. There are currently seven pizza restaurants/parlors in Treated, California. None of these pizza establishments offer take-n-bake pizzas for sale, so the only real competition is frozen pizzas at the super market. Our consumers enjoy high quality pizza with fresh ingredients at an affordable price.This provides incredible value to the customer and a much better alternative to people having to bake store bought frozen pizzas. Sweet Basil provides its customers with an extensive value for their hard earned none. Consumers choose Sweet Basil pizza because we serve their needs through our unique ingredients and fresh homemade sauce and dough. People want more than Just a bland, regular tasting pizza and we tailor our unique blend of basil, garlic, and oregano to pizza lovers throughout the Los Angels area.Sweet Basil serves over 10 different types of specialty pizzas creating enjoyment for all types of palettes. Our pizza can be picked up with no wait and is never sold unless it has been made within 7 days to increase the quality that you'll find in the frozen section of the super markets. Since no other pizza establishments in Treated offer take-n-bake style pizzas, we will be able to control the market for consumers that are looking for a fresh alternative. Nearly every single frozen pizza brand from Disgorging to Stouffer increased it's sales in the 52 weeks between summer 2009-2010 (BIB International 2010).Disgorging made the most out of the entire top 10 frozen pizzas in 2010 Digestion's sales throughout the world, it's important to notice that they increased sales from 2009 to 2010 and that the market doesn't show any signs of decreasing. Pizza is an American tradition that most people love to eat and Sweet Basil's quality ND delicious ingredients create the competitive advantage. 2. 2 SOOT Analysis * Strengths: Sweet Basil's strengths consist of a number of things currently going into the take-n-bake market.For one, Sweet Basil is the only pizzeria that currently offers take-n-bake pizzas; the competition is very minimal other than store bought frozen pizzas. Second, Sweet Basil has a stellar reputation amongst the surrounding community, catering to schools and businesses reaching new customers daily. Sweet Basil only uses the freshest ingredients and everything is homemade including the bread and delicious sauce. The pizzeria is located in a prime location, right next too Seven-Eleven, getting optimal exposure from the public. Weaknesses: Currently there are a couple of solid weaknesses that can cause some undesired hurdles for Sweet Basil's take-n-bake pizzas. First off, Sweet Basil has not done any marketing yet for the new take-n-bake concept and all of the marketing in the past has been through word of mouth solely. Another weakness is that consumers are already familiar with the competition and that could make it very difficult to market to consumers that haven't tried Sweet Basil pizza before. Finally, Sweet Basil pizzeria doesn't have any distribution outlets other than the restaurant located in the city of Treated and delivery is not offered.These issues certainly need to be addressed and solved so that they don't affect Sweet Basil pizzeria negatively. * Opportunities: While pizza continues to be popular in America, it is evolving. Fierce discounting and coupling by top players has squeezed other pizza Sellers (Kara 2011). This leaves a great opportunity for Sweet Basil to offer coupons and discounts through a variety of medias and advertising. Another opportunity is that the market appears to be very teddy for take-n-bake/frozen pizza purchases. This can certainly provide Sweet Basil with a chance to reap some of the market share with its high quality, affordable pizzas.Second, Sweet Basil's take-n-bake pizzas don't use up any additional resources or time than their freshly made take-out or dine-in pizzas, making start up costs insignificant. One possibility in the future could be to contract with grocery store chains to offer frozen pizzas more conveniently to consumers. Sweet Basil can increase revenue by attracting customers that don't live close to the pizzeria or prefer o make pizzas a t their own home. * Threats: Potential threats for Sweet Basil include possible competition from neighboring pizzerias in the area should they decide to start a take-n-bake operation.Another possible threat could be an increase in direct and indirect costs such as electricity for freezing the take-n-bake pizzas. An increase in gas prices could also be a possible threat for sales of pizza because consumers may not be willing to drive to the pizzeria. An increase in labor costs due to the slightly complex routine behind making take-n-bake pizzas ready for customers. 2. Competition As briefly stated earlier, there are currently 5 other pizza restaurants in Treated and we compete for pizza loving customers on a regular basis.These competitors great sum of customers that can be earned with the proper marketing campaign. The seven places to get pizza in Treated are Pizza Hut, Domino's, Hungry Hosier's Pizza, Treated Pizza Co. , Little Caesar, Flying Pizza, and Cost (which is Sweet Basil's only real take-n-bake competition other than grocery store brands). People can purchase freshly made pizza to order at all of these establishments, but these competitors eave not developed a take-n-bake concept yet. This leaves the market wide open for Sweet Basil to compete with better-known chains such as Cost and grocery store brands.The seven pizza establishments in Treated do not pose as much threat to Sweet Basil's Take-n-Bake pizzas as the store bought brands and Cost pizza. When considering true competition it is important to observe the characteristics of the take- n-bake pizza that Sweet Basil will offer. The pizzas are going to be 16†³ in length, which is fairly large for take-n-bake pizza. This means that single-serve frozen pizza sonnets really pose a significant threat because we are marketing to larger parties and families who are constantly on the go. Sweet Basil's large 14†³ pizzas will come with a variety of toppings.With this in mind the only store boug ht competitors that are offered at nearly all super markets are Disgorging, Tombstone, Red Baron, California Pizza Kitchen, Freshest, and Tony's (BIB International 2011) in order of popularity/sales. The other main competitor that Sweet Basil has to beware of that is gaining popularity is Cost's take-n-bake frozen pizzas because they offer more rationalized service and quality than the other brands. Cost pizzas are also larger in size (16†³) and cost a little more than the other brands (Cost 2011). 2. Product Offering The new product offering of Sweet Basil Pizzeria is very concise and direct. The take-n-bake pizzas will only be offered in the 14†³ size and will consist of only five different varieties such as pepperoni pizza, cheese pizza, vegetarian pizza, Sweet Basil Favorite (all combo toppings), and BBC pizza. All of these pizzas are made with the finest local produce from Mike's Foods and ingredients provided from JACM DOD service distribution. Sweet Basil Pizza will be extremely fresh, having been made within a week from the date of purchase.Customers can feel assured they are getting a high-quality pizza with greater freshness than any other brand currently in the target market. Valued consumers will also be able to call in orders if they require special toppings or especially large orders. Consumers will also be able to purchase packets of our most popular ingredient â€Å"Sweet Basil†, which is a combination of secret spices containing garlic and basil. This mixture is absolutely delicious and makes any pizza caste even better than it normally would. 2. Keys to Success The major factors that will make Sweet Basil a huge success among the competition in the Los Angels area is our stellar personalized service, finest ingredients, competitive price, and homemade sauce/dough recipe. Personalized service and quality/recipes are the main advantages that Sweet Basil Pizzeria is aiming to use as their competitive advantage. Sweet Basil alrea dy has a considerable customer dimension from its fourteen years of success and this must keeping up to date with ingredient costs, researching local stores and purveyors to ampere value/price mixtures.According to the National Restaurant Association, the top trend right now is locally grown produce (Stevenson 2010). Sweet Basil only purchases the finest, locally grown produce from Mike's Foods in Treated. The new take-n-bake product that sweet basil offers is no more expensive than providing it's everyday to-go pizzas to valued customers. This makes the overall product cost extremely low and creates a major factor in the success of this new idea for Sweet Basil Pizza. The pizza and restaurant business is a difficult industry to tackle; product/industry knowledge is a necessity to succeed.Sweet Basil is always staying familiar and up to date with current practices in order to remain competitive. This factor is something that Sweet Basil will surely continue to practice and exploit. Continued customer satisfaction is a concept that Sweet Basil will continue to present to its valued patrons. 2. 6. Critical Issues As a pre-established company, Sweet Basil maintains an exceptional product, gaining return customers and recognition daily. The major critical issues for Sweet Basil is to: * Gain market exposure- Sweet Basil doesn't currently spend any money on marketing to Treated or its surrounding cities.Word of mouth from satisfied customers is a great type of free marketing but it doesn't increase quickly enough. Sweet Basil will now be able to offer a product to customers that live further away; therefore, it should target more customers using different avenues of marketing. Train additional staff- training is a 2-3 month period depending on the speed of the employee and this could slow the business down if not forecasted properly. Since Sweet Basil doesn't deliver, it is currently run with no more than 2 employees at a time.If customers and sales increase signif icantly, sustainability will rely on the ark force. New hiring measure may be needed. * Monitoring quality assurance and customer service- the pizzeria must maintain a reputable amount of quality and service in order to ensure that the growth strategy doesn't Jeopardize the current benchmark. Quality will be monitored by gaining feedback from customers and allowing them to offer suggestions through questionnaires. * Expansion- expanding through the creation of additional parlors in Dearth's surrounding cities may be a necessity if it proves both profitable and sustainable.This is more off long-term critical issue but must be recognized nonetheless. . 0 Marketing Strategy The primary target for Sweet Basil's marketing strategy will be towards households and businesses in the cities of Treated, Monrovia, USA, and Rewind. Americans love pizza and it is clear that everyone in these cities should be marketed because of pizza's popularity and sustained growth throughout past years. For no w, Sweet Basil only offers take-out, dine-in, and take-n-bake services to its patrons, which leaves delivery open to competition.Sweet Basil realizes that they can serve 65-70% of Pizza Power Report). Undoubtedly there is a substantial amount of market share that an be earned with the proper market-challenger attack strategies. Sweet Basil anticipates being able to sell more pizza to current customers, sell to market segments that have not previously been targeted, and gain a higher market penetration. Word of mouth advertising has been Sweet Basil's sole source of advertising for the past fourteen years and now the time has come to try a new initiative to increase growth and profits.Although word of mouth advertising is extremely effective and well trusted from consumers, Sweet Basil finds that most loyal clients did not hear about the pizzeria until the first couple years of residing in Treated. With this in mind, the pizzeria will kick off some new marketing strategies to increas e its overall exposure to the businesses and households in its target market. Sweet Basil will look to gain new customers through new-market segment strategies.More consumers need to be aware of Sweet Basil's unparalleled service and great tasting pizza; word of mouth advertising will not penetrate as many consumers as supplementary advertising. Sweet Basil also looks to engage in encirclement attacks throughout the before-mentioned cities in order to gain exposure into some of the competition's territory. Finally, Joint partnership advertising will be conducted to decrease overall advertising costs. Paper flyers will be attached to every take-out box, promoting take-n-bake pizza to current patrons, which well result in increased usage.Flyers that include coupons will be served to residential and commercial properties in order to increase new customers. This will help Sweet Basil primarily increase sales over time but will also help in gaining exposure to the target market. A recent study shows that 46% of pizza consumers report that coupons or promotions influence where they decide to purchase their pizza (Barrett, 2010 Pizza Power Report). If these statistics prove to be true, Sweet Basil will surely be able to earn new business amongst the community.Sweet Basil will also exploit other forms of integrated marketing communications through website development, mass SMS marketing to loyal patrons, and usage of social media platforms. The website will allow consumers to view the menu and leave comments, questions, and concerns, which will be viewable for everyone to see. Catering is a huge source of Sweet Basil's success and consumers will be able to navigate through catering options and information. People will also be able to add themselves onto the weekly email that will be sent out to include coupons and special promotions.This will help Sweet Basil in obtaining more market exposure to current and new clientele. â€Å"With so many people now using the Inter net to search for products and services it is now acknowledged that having a business website is Just about as essential as having a telephone† (Touched, 2001). Sweet Basil will also utilize mass text message marketing in order to promote specials and promos that are offered each week. This will be initiated using Decontrolling. Mom to ensure that these messages can be sent every other week to market different promos and special items to consumers.Each customer will be asked if they would like to receive promotion emails and text messages from Sweet Basil. The success rate for permission based mobile marketing campaigns is around 25% Oarfish, 2006). This will ensure seamless impersonal communication to Sweet Basil's loyal patrons. Lastly, Sweet Basil's marketing include the development of a Faceable, Namespace, and Twitter account so loyal patrons can feel more united with Sweet Basil's service and undeniable quality food. The Namespace and Faceable pages will allow customers to view the menu and catering options that Sweet Basil offers.This type of marketing is virtually free although it is time consuming to continuously update. Sweet Basil will also utilize cable television marketing in order to market to new customers. Advertising will only be targeted to Time Warner Cable's Foothills and West Covina coverage areas in the San Gabriel Valley (Coverage Area 2011). Mostly sports programs on ESP. and popular shows on Bravo will be targeted to enhance Sweet Basil's exposure to their target market. This will be exercised during the first 90 days of marketing plan.All of these integrated marketing communications will allow Sweet Basil to reach a large market of new consumers as well as continue to gain increased business with existing patrons. These marketing strategies were also selected due to their low cost and minimal time consumption required. 3. 1 Mission Statement â€Å"We exist to provide the best quality dine-in, take-out, and take-n-bake pizza to the Route 66 communities of the San Gabriel Valley. This will be accomplished through unmatched customer service, value, and great tasting pizza; creating a memorable experience for all to enjoy'. 3. Marketing Objectives Sweet Basil will achieve a few concrete objectives through its current and future marketing actions. The first and most crucial goal for the pizzeria is to conduct new- market segment strategies in order to earn new customers throughout Treated, Monrovia, USA, and Rewind. This strategy will be initiated immediately at the start of Quarter 2 this year now that Sweet Basil's take-n-bake pizzas are now in production. The target market objective is to increase overall market share, earn new customers, and amplify purchases to increase sales by 40% from now throughApril 2012. Collectively, Sweet Basil seeks to increase overall market share to 25% of all dine-in, take-out, and take-n-bake purchases in Treated and 13% of market share from Monrovia, Rewind, and USA. This al so includes 15% market share transactions from employees of local businesses in Treated and Rewind as well as 25% market share to households in Treated, Rewind, Monrovia, and USA. In order to accomplish these goals, Sweet Basil will have to gain at least 30 new customers every week on average and the goal is to be able to retain 90% of them.This strategy ill allow the pizzeria to maintain strong, positive growth each quarter through it's increasing customers. Another objective is increasing consumer usage to where customers are purchasing Sweet Basil products at least one more time per week. This will include increasing the purchase volume of each consumer as well. New consumers will be able to be measured by asking them how they heard about Sweet Basil to begin with and afterwards asking them if they would like to receive coupons and promotions by email and text in the future. Sweet Basil's target is to achieve the before mentioned market share by the end of 2012.Sweet Basil will a lso set promotional objectives in order to reach new customers through brand and company awareness as well as implementing strategic sales promotions. Millennial will information through word of mouth (Mr.. Youth, 2011). A major objective will be to grow the pizzeria's followers on Faceable and Namespace to 750 people by the end of 2011 to engage in more promotional initiatives. Seasonal and promotional entrees will be posted on these social media sites every other week to maintain consumer usage. The address, phone number, menu, and catering options will all be included n these sites as well.Sweet Basil will be hiring an individual to hand out door flyers to residential households and businesses in the cities of Treated, USA, Rewind, and Monrovia (starting in the city of Treated). This marketing effort will be conducted every Wednesday and Thursday from am to pm for the residential areas and every Monday for local businesses. Similar flyers will be on every take-out pizza box as we ll to notify customers of the option to purchase take-n-bake pizzas. No additional employees would have to be hired for the business as long as business doesn't increase more than 50%.The flyers will include specials and combos that can be purchased in exchange for the coupon on the flyer. Each flyer will have a coupon to receive 1 free slice with a purchase of any take-n-bake pizza. The flyers will also contain a coupon to purchase a take-n-bake pizza for 25% off. Additional specials will be included on the flyer and sponsors will be able to advertise on the other half of the flyer. The sponsors will incur all costs for the production of the flyers and will also include Sweet Basil's website, Faceable, Namespace, and Twitter information for nonusers..These flyers will be very similar to the email and text messaging blasts that Sweet Basil will be conducting every other month. Sweet Basil will look to enhance partnership efforts with local businesses, schools, cities, and clubs in o rder to increase exposure and maintain growth. Catering services and pizza specials will be offered for discount prices depending on the size and occasion of the order. Sweet Basil looks to increase its catering by 5% to businesses and residential areas. This will also help Sweet Basil gain more exposure and market share from satisfied customers. 3.Financial Objectives Sweet Basil will be targeting a number of sound financial objectives in order to increase profits and sustainability. As stated in the marketing objectives, increasing sales by 40% during the first 365 days is the target for Sweet Basil. Overall, Sweet Basil aspires to collectively reach 30% market share for Dearth's dine-in, take out, and take n bake pizza sales by the end of 2012. The goal for Rewind, USA, and Monrovia will be 20% overall market share. Currently, Sweet Basil obtains 30% of it's business from take out orders, 50% from dine in business, and 20% from catering.With the current market conditions, Sweet B asil's overall gross income amounts to $23,000 on average per month. The gross income should amount to at least $32,200 per month on average by April 2012 in order to realize a successful marketing plan. This would amount to an extra $110,400 in gross income a year, which would only be substantial if costs remained low. Sweet Basil doesn't require hiring an extra employee for the additional expected business so long as it doesn't exceed a 50% sales increase. Social media sites such as Faceable, Namespace, and Twitter are free which makes it a valuable marketing source financially.Sweet Basil will be using decontrolling. Com to send out SMS blasts including specials and deals for and allows for 5,000 customers to be included. The annual cost for this service then amounts to $960/year while emails are virtually free to send to loyal subscribed customers. Sweet Basil's website will be created for $1000 through a current part- time employee that is also going to school for web design. T his will be built during slow business hours at the restaurant to decrease hourly costs for the web development. The web domain will cost around $100 dollars a year to maintain.One f the expensive strategies for Sweet Basil Pizza is the cost of hiring on an employee to work Monday, Wednesday, and Thursday for 24 hours a week handing out flyers. The employee will be paid $8/her, so the annual cost will come out to about $12,000 if gas costs are associated. The flyers will be free to Sweet Basil because the sponsors will incur that cost. The most expensive marketing source will be advertising on Time Warner Cable during the first 90 days of marketing plan initiation. As mentioned earlier, only ESP. and Bravo will be targeted and we will run 4 commercials per day on both networks.With a cost of $40 per spot, Sweet Basil will incur a total cost of $28,800 Just in television advertising costs. An increase in sales will not result in a significant increase in utilities since the restauran t hours will remain the same and because the pizza oven is always left on. The cost of running the oven 2417 isn't much different from the cost of turning it off at night and the oven takes an hour to warm up to 600 degrees when opening in the morning. After all the costs are subtracted, Sweet Basil can make a return of $67,540 but the increase of ingredients, labor, and materials have not been subtracted from this mount.All of the before mentioned other than pizza ingredients and material will remain the same regardless off 40% increase in sales. 3. 4 Target Markets As stated earlier, Sweet Basil's target market will consist of all pizza lovers in the Route 66 cities of the San Gabriel Valley. In recent studies, 93% of Americans eat pizza at least 1 time a month, (Pizza Plan, 2011) which means there is a sizeable target market for Sweet Basil to penetrate. There are 21,782 residents in Treated, 46,672 in USA, 37,523 in Monrovia, and 1,433 in Rewind, which brings a total consumer ma rket of close to 110,000 people (city-data, 2009).Rewind consists of businesses for the most part, which gives Sweet Basil an opportunity to increase dine-in sales to workers during the day and catering services for luncheons and special events. Consumers report that 45% of restaurant pizza orders are for take- out and 20% of orders are for dine in (Barrett, 2010). The general strategy for Sweet Basil will be â€Å"differentiation† as described in Porter's generic strategies (Marketing Management, 2009). Sweet Basil offers an incomparable product compared to the rest because they use the best and highest quality ingredients while having the nines recipes.The key source of this distinction is the â€Å"sweet basil powder† that patrons can top on their pizza after it is made. Take-n-bake pizza is not offered in any other restaurants in the area other than Sweet Basil, which gives them an advantage for consumers that want a more unique taste. Consumers have a need for gre at tasting quality pizza that can be purchased right when they want it with little wait time and low cost. Sweet Basil certainly meets this need with the before mentioned points of difference and being able to dine-in and take-out as well. ND be out quicker than if they purchased fast food.Many consumers like driving by on their way home from work to get a late night special $6 one topping pizza that is hot and ready between 6-pm to feed their family after a busy workday. Others choose to stock up on take-n-bake frozen pizzas to serve at their convenience. Catering services are offered to businesses and patrons that have the need to feed a large event or party and a much more extensive menu is offered in order to add variety. Sweet Basil patrons range from all ages and nationalities, which is the advantage of offering a product that 93% of people engage in at least once a month.Pizza is also a relatively inexpensive way to feed a family and large parties of people in residential are as. This makes pizza ideal for people that are currently affected by the downfall of the economy and increases in unemployment. High school kids and local workers are a major part of the afternoon dine-in business that Sweet Basil receives during the week. Nearly 95% of Sweet Basil's business comes from returning customers, which proves that there is room for new customers. This also roves that the product tastes great and has an eminent price-quality comparison. . 5 Positioning Nearly all Americans enjoy eating pizza because it is a delicious and quick meal, which gives Sweet Basil an advantage over selling other products. In a recent survey initiated by Technetium, results show that 68% of those that have children 18 and under living in their household say that pizza occasions usually involve children (Barrett, 2010). This shows that pizza is a very popular amongst families but Sweet Basil does well with single person households and local workers since pizza is sold by he slice un til pm.This also helps in closing the gap for Sweet Basil's consumers and leaves only those that prefer ordering their pizza and having it delivered. Sweet Basil is not trying to offer delivery service any time soon, but many patrons prefer Just coming in to take-out their pizza rather than ordering delivered pizza from a competitor. This is exactly how Sweet Basil positions itself to consumers; the prices are low and affordable, the quality of food and flavor is unrivaled, and the experience is optimal. As mentioned earlier, â€Å"Sweet Basil† powder adds for a uniqueness that ant be tasted anywhere else which positions the business very well.All pizzas are created from scratch, using a large mixer for dough and fresh store bought produce, meats, and ingredients from local purveyors. Pricing strategies are used as well to effectively position Sweet Basil's food offerings. Sweet Basil sells pizza by the slice for only $1 where other companies may charge up to $3/slice. Sweet Basil also sells its large one topping take-out, dine-in, and take-n-bake pizzas for $8, which is a phenomenal value considering all of the top grade ingredients used.This creates a rice-quality comparison that isn't reciprocated from any competitors in the target market. Sweet Basil is able to position itself to a completely new market with the recent creation of its take-n-bake pizza. Minute reports that frozen pizza can be found in 66% of all households (Barrett, 2010), which gives Sweet Basil a nice competitive advantage over other pizza businesses in the San Gabriel Valley. Sweet Basil notices possible opportunities if they were to contract and create partnerships with local grocery stores and markets. Another possible opportunity in the future would be to

Historical Foundations Of Reggio Emilia Theory Education Essay

Jackman ( 2005 ) stated that Reggio Emilia is a town in northern Italy which became the name of a universe renowned attack in Early Childhood Education. They established what is now called the Reggio Emilia attack shortly after universe war two during that clip when working parents helped to construct new schools for their immature kids ( New,2000 ) The history of the Reggio Emilia attack began in 1945.Loris Malaguzzi was the laminitis of this attack. Who was Malaguzzi? Malaguzzi was a blooming instructor who had heard about a school the villagers of Villa Cella had built out of the ruins of their war-ravaged community which was close to Reggio Emilia. ( Malaguzzi,1994 ) Newsweek Magazine, ( Kantrowitz & A ; Wingert,1991 ) picked Reggio Emilia, in Italy ‘s Emilia-Romagna part, as an illustration of a grass-roots undertaking that has become an international function theoretical account ( Kantrowitz & A ; Wingert,1991 ) .The narrative of how Malaguzzi became the laminitis of this attack was: In 1946, a instructor named Loris Malaguzzi rode over on his bike to take a expression at the work in advancement. Malaguzzi stated that, he was so impressed that he ne'er left. By the clip he retired as manager in 1985, he had built a plan praised by early-childhood pedagogues around the universe for its committedness to invention. â€Å" A school needs to be a topographic point for all kids, † he says, â€Å" non based on the thought that they ‘re all the same, but that they ‘re all different. † ( Kantrowitz & A ; Wingert, 1991 ) This attack was inspired by John Dewey ‘s progressive instruction motion ( Jackman 2005 ) .Lee Vygotsky believed in the connexion between civilization and development and Jean Piaget ‘s theory of cognitive development, Malaguzzi developed his theory and doctrine of early childhood instruction from direct pattern in schools for babies, yearlings and kindergartners ( Jackman 2005 ) LeBlanc ( 1997-2012 ) stated that the Reggio preschools dwelling of infant-toddler Centres which have been publically mandated since the 1970s are available to kids from birth to six regardless of economic circumstance or physical disablement, and go on successfully to this twenty-four hours. Theoretical foundations of the Reggio Emilia attack The foundational doctrine of the Reggio Emilia Approach displaces in the province that â€Å" cognition is a co-constructed and socially go through trade good, which occurs within a historical, cultural and political context † ( Gandini, L, 1993 ) . Education is an of import effort of developing every facet of a kid ‘s head, organic structure, emotion and societal competency. The Reggio Emilia attack emphasizes openness to new cognition on instruction. Therefore, there are two specifying feature of the Reggio Emilia Approach are that foremost it is chiefly founded upon continued research in both its ain patterns and other educational attacks, and 2nd it emphasizes the function of a kid ‘s cultural, societal and physical environment in the development of an educational course of study. Furthermore, the most influential theoreticians for Reggio Emilia attack will be Bruno Ciari, John Dewey, Jean Piaget and Lev Vygotsky ( Gandini, L, 1993 ) . Each of the theoreticians has their ain sentiment and premises on this attack. Lev Vygotsky signified that acquisition occurs through interaction between grownups and kids. Adults, as more adept and advanced spouses in the acquisition investing, provide societal counsel and mold to kids, promoting the development of both their cognitive and societal procedures. The following theoretician Jean Piaget ‘s position is more focussed on a kid ‘s cognitive development. Piaget saw rational and cognitive struggles as constructing a higher order of idea, and an authorization for larning within societal scenes. John Dewey ‘s premise on the attack emphasized the function of idea and societal interaction in the development of the acquisition procedure. Experience and probe formed the nucleus of the acquisition procedure. John Dewey ‘s doctrine of ‘progressive instruction ‘ sees collaboration in larning where both instructors and pupils interact and cooperate in the educational procedure. He felt that kids would develop the interior motive to larn if instructors gave them the freedom to build cognition from their ain probes ( Nkechy Ezeh, 2005 ) . The last theoretician will be Bruno Ciari. He was possibly the most influential individual in the development of an interactionism instruction system in the Municipality of Reggio Emilia in Italy. From the early 1950 ‘s, Ciari thirstily campaigned for an instruction system that would advance the development of the whole kid. He concentrated more on greater community-involvement in instruction, where parents, instructors, and other citizens engage in unfastened duologue on all facets of instruction. Among his proposals include holding two instructors for each category, that each category has non more than 20 pupils, and that the physical environment of the school is governed as a 3rd instructor. Teachers play a really of import function in a kid ‘s early development. Teachers observe and document undertakings utilizing photographs and/or videotape. This certification is â€Å" assembled † ( conversations between instructors and kids are typed out and set onto colorful climb boards with affiliated images ) and displayed throughout the schoolroom. Children view themselves as capable scholars and of import subscribers to the undertaking, when they view the panels. The panel besides allows each kid to return to their learning procedure. Educators know the worth of a kid ‘s thought and they monitor the kids ‘s address really closely. They besides join custodies with kids to be after following stairss of thoughts. The image of the kid shapes the function of the instructor and involves four major constituents. Teachers are: Co-constructors: A spouses, ushers, raisings, solves jobs, learns, hypothesizes Research workers: A learns, observes, revisits Documenters: A listens, records, shows, revisits Advocates for kids: A involved in the community, political relations associating to kids, speaks for kids and nowadayss work to other pedagogues and community members. The schoolroom environment is said to be the 3rd instructor for a kid. It is of course designed to be warm and accepting to both grownups and children.Children are encouraged to paint and chalk out in category frequently. There are many workss and â€Å" homey † touches in the infinite to back up a close home-school connexion. The instructors frequently place mirrors in interesting topographic points around the schoolroom. The stuffs are attractively displayed in baskets to ask for kids to come and play with them. The layout of the physical infinite can include a common infinite for kids to garner for group work and drama. Children ‘s graphics and certification panels are attractively displayed on the walls throughout the school. There are different types of course of study in the Reggio Emillia attack, some are play-based and some are non. A child-centered course of study is partly play-based, but is teacher-guided utilizing what the kids are interested in. The kids are the instructors, and the instructor assists in obtaining the cognition that they would wish the kids to larn, through each subject. For case, if the kids were interested in farm animate beings, so the instructors would come up with course of study ( math, scientific discipline, linguistic communication, etc. ) that they would run into certain aims of that topic.A teacher-led course of study is where the involvements of the kids are n't brought into the current course of study. The subjects and lessons would be preplanned, possibly even months to old ages before the instructor implements these lessons in the schoolroom. This is a structured acquisition environment in which the instructor is developing the countries that they deem most importan t.A child-led course of study takes the kid ‘s involvement one measure farther. Not merely are the lessons planned after what the kids are interested in, but the kids plan the lessons and activities for the twenty-four hours. This thought implicates that each single kid can come up with activities instead so merely the group as a whole. This type of course of study is really play-based, and the centre of the Reggio Emilia attack. Gandini, L. ( 1993 ) . Fundamentalss of the Reggio Emilia attack to early childhood instruction. Retrieved from hypertext transfer protocol: //earlychildhood.educ.ubc.ca/community/research-practice-reggio-emilia Nkechy Ezeh. ( 2005 ) . School of Education: Reggio Emilia attack. Retrieved from hypertext transfer protocol: //www.aquinas.edu/education/certification/reggio_emilia.html Downey, J. , & A ; Garzoli, E. ( 2007 ) . The Effectiveness of a Play-Based Course of study in Early Childhood Education. Retrieved From: hypertext transfer protocol: //teachplaybasedlearning.com/8.html Jackman, Hilda L. ( 2005 ) , 3rd edition, Early Education Curriculum: A kid ‘s connexion to the universe. NY. Thomson Delmar Learning Malaguzzi, L. ( 1994 ) History, Ideas and Basic Philosophy an Interview with Lell Gandini. ( L. Gandini Trans. ) In C. Edward, L.Gandini, & A ; G Forman ( Eds ) The Hundred Languages of Children: The Reggio Emilia Approach to Early Childhood Education ( pp.41-89 ) . Norwood, NJ: Ablex PrintingLeBlanc, M. ( 1997-2012 ) , Reggio Emilia-An advanced attack to instructionRetrieved October 16th October 2012, from, hypertext transfer protocol: //www.communityplaythings.co.uk/learning-library/articles/reggio-emilia Kantrowitz, B. & A ; Wingert, P. ( 1991 ) THE 10 BEST SCHOOLS IN THE WORLD, Retrieved October 16th October 2012, from, hypertext transfer protocol: //www.buildingblocksschool.com/files/Newsweek-Story-on-Reggio1_1_.pdf

Castel sant's angelo Essay Example | Topics and Well Written Essays - 500 words

Castel sant's angelo - Essay Example The monument was constructed on a special site which was on the river edge built on solid ground. The actual architectural layout of the mausoleum is uncertain even today in terms of construction and decorative. The monument composes of three overlaid bodies of architecture which are a square base, a cylindrical body, and the last piece that was a cylindrical shape too but smaller. On top of this last piece was a statute of Hadrian pulling a quadriga. The cylindrical body of the monument was filled with an embankment of earth with a hanging garden for cover. The structure which was built at the Roman period is unrecognizable now. However, some parts still survive including the foundations and masonry of the square base, the entire masonry nucleus, the entrance built with stone blocks, the ramp leasing to the top floor, and funeral hall (Zirpolo, 2010). In all transformations that have taken place in this castle, these constructions have remained the core areas. The castle was transformed into a fortress from a mausoleum in the middle ages. This transformation also changed the layout of the structure. These changes had been taking place for over ten centuries because the building was linked to the town walls, it was built around Rome, and the changes were carried out by a military architect, Nicolo Lamberti. The castle also had a defensive role because it was positioned at a point where the northern access city route was located. The castle gained immense significance throughout the transformations that took place. There was also a dispute in the middle ages regarding the possession of the castle. Papal Court took possession of the castle when he came to Rome in 1377. Eventually in efforts to make the castle a safe place, an internal passageway was created in the cylindrical body, the Roman entrance and the spiral ramp was closed. A new entrance was created on the half way f the cylindrical mole and was linked by

Do you think political polarization is bad or good for democracy in Essay

Do you think political polarization is bad or good for democracy in the United States today - Essay Example pen are: ethnic or religious violence and counter attacks resulting in more violence; ideological integrity instead of taking opportunistic positions with the sole purpose of winning the ensuing election; fundamental changes in the electoral system making it inevitable for the candidate to encourage one’s core supporters than to appeal to the median voter; the system of proportional representation is conducive to the last choice. Political polarization is the normal process of democracy, but if it were to take an extreme posture it is bad for United States today, as the country has to tackle many issues at the global level. It is facing severe economic competition from China and the threat from the Muslim fundamentalists to its security is real. The need of the hour is not political polarization but total unity, irrespective of party affiliations. A strong opinion is expressed by the think-tanks and analysts of political situation in USA, that in recent times, increasing polarization is seen. Jim Jeffords’ resignation from the Republican Party in 2001 is one such instance. He felt that the party was increasingly on the verge of polarization and the moderate voices are not allowed say. Ex-President Bill Clinton expressed the view in Daily Show on 9/18/06 that he believes that the Republican Party stands for polarization. Democracy doesn’t mean that the ruling and the opposition parties need to be permanently at war with each other. The supreme objective is the good of the country, and the responsible parties understand this fact. At times, an ordinary citizen who has no deep understanding of the working styles of the politicians, thinks that some illusion of policy differences, some incidents of cross, are the harbingers of the split in the party. The Senators of the same party who sometimes cross swords in public through newspapers, electronic media, etc often have the hidden agenda. They wish to gauge the moods of the public and wish to please every

Information sources and services Assignment Example | Topics and Well Written Essays - 3000 words

Information sources and services - Assignment Example In this context, it can be affirmed that libraries are the centre of academic activities, as they serve educational organisations along with the students, teachers and administrators with miscellaneous information necessities (Bhatia & Vohra, 2007). It is in this context that the characteristics of information have transformed significantly in recent times. Most striking characteristics of today’s knowledge-oriented generation are the propagation of huge quantity of data, especially in the digital format. Thus, the major challenges for libraries in 21st century are to search, address and use information effectively in order to satisfy the varied groups of people. Based on this perspective, the discussion will intend to develop strategies and options for a large vocational education library which serves almost 30,000 students. With the changes in the requirement of information, the library services are facing significant pressure in terms of the number of services with the reduction in the traditional information counter tasks in library. Considering this aspect, the discussion intends to reform the information service of library which can reflect the requirements of large and varied user groups comprising young and mature students belonging to various cultural and economic backgrounds, professional interns and trainees along with immigrants, tutors and community workers. Reference and Information Services Reference and information services denote individual support delivered to the people in order to satisfy their information requirements. It is based on high level of communication between guiding members and individuals. Providing such custom-made support can be thus regarded as a major objective of library occupation in the modern day phenomenon. In the 21st century, the constant growth of accessibility for digital databases has altered the characteristics of reference services in library. Undeniably, the upsurge of internet and increasing number of contributions for accessing online information and free online materials has also made the improvement of library services more critical (Australian Library and Information Association, 2011). Today, librarians are generally confronted with broad ranges of information alternatives which must be assessed for genuineness and accurateness. It is in this regard that new technologies act as streams leading t o vast torrent of knowledge for people. Thus, providing users with personalised facilities in sensible way can ensure excellence in library information and reference services (Bopp & Smith, 2011). Models of Reference Services In the current day scenario, the digital age has changed the tasks of reference librarians by a certain extent. Although the central task remains the same, i.e. to provide professional support in addressing beneficial information to the users, the new world of accessible electronic databases has developed new ways to manage information in modern day libraries (Lamolinara & Grunke, 1998). The delivery modes of services have also changed in recent days. Where traditionally, users were required to attain services through face to face interactions; in virtual model, the key modes has transformed to electronic modes such as e-mails and chats among other means of communication. Furthermore, traditionally, reference work included arranging and publishing academic info rmation which were principally assimilated from commercial salespersons. However, in the current day phenomenon, the reference tasks have grown to select, store, manage and organize information in a standard format. Therefore, it can be affirmed that the roles of librarians have moved from custodial role to more communication role (Breitbach & DeMars,

BUSINESS STRATEGY Essay Example | Topics and Well Written Essays - 1000 words - 1

BUSINESS STRATEGY - Essay Example Nokia was the most popular brand of mobile phones in these markets till the last decade, however with the advent of the Samsung group and its innovative products the market has been divided. Nokia faces a tough competition from the Samsung group especially in the mobile phone sector. In this analysis we try and compare the roles and responsibilities for strategy implementation in Nokia Inc and Samsung Group. The paper will try to identify and evaluate resources required to implement a strategy in the Nokia Inc. further it would also analyze whether the Nokia Inc is sufficiently equipped with resources so as to deal with the much required changes. The Samsung Group of companies is a Korean multinational organization with its headquarters in Seoul. It is one of the world’s largest mobile companies with annual revenue of 173.4 billion dollars. This organization has invested in a variety of businesses including heavy industries, ship industry and life insurance. However the mobile business remains its largest domain. â€Å"As a global leader we are at the forefront of change, anticipating today what our customers around the world will want tomorrow.† (Samsung Profile, 2009). Nokia being the market leader is the toughest competitor of the Samsung group in the mobile business. Nokia is a large organization with enough resources to spend on the reseach and development of the new technologies and innovations. At the same time Samsung group challenges Nokia Inc by bringing in phones which are attractive to the customers in terms of price and features. Nokia has wide established market and customers for mobile phones. It is a renowned firm for its user friendly products. Samsung on the other hand is a new dealer, as compared to Nokia, in the field of telecommunication. Still the firm has captured a considerable market and is providing tough competetion to the Nokia Inc. the strength of the Samsung group is that it adopts different strategies

Subprime Mortgage Crisis Essay Example | Topics and Well Written Essays - 2000 words

Subprime Mortgage Crisis - Essay Example This all lies in the fundamental of economics that teaches us that diversification is king and solution for reducing financial risk. It has now come back to haunt us. What can we learn from this That Harry Markowitz, father of financial risk management, and Thomas Friedman, father of globalization should maybe start writing about the correlation of such economics! Unfortunately, it is not that simple. But before we unleash an economic debate on this painful economic downturn we should intellectually dissect the individuals and the players responsible for the causes and facts that have resulted in the inevitable financial depression in the real estate industry. "It started with the real, it will end will real estate." "Sub-Prime lending typically has been characterized as lending at relatively costly interest rates and fees to credit impaired or otherwise high risk borrowers." (Lax, Manti, Raca, & Zorn, 2004). Subprime loans are among the newly popular mortgage products, such as interest-only loans, for people with strained budgets, including first-time buyers. Homeowners increasingly use them to refinance and consolidate household debts when their credit scores fall in the wake of bankruptcy, high medical bills, or other setbacks. (Blanton, 2005). It is generally believed that the subprime borrowers emerge due to lack of the good credit history on their back and since there number grew historically therefore banks and financial institutions by spotting the opportunity started lending to them at higher interest rates due to the perceived risks involved in these subprime loans. Not only these subprime borrowers pay higher interest rates but they also pay higher upfront fees also at the time of boo king their loans. Due to this profitable alterative, financial institutions take the risk and lend to those customers who would otherwise can not qualify for obtaining loans from the banking channels in the ordinary course of the business. In nutshell, we can say that subprime lending is lending to those who do not deserve it. US Housing Bubble Most of the subprime lending is made into the mortgages market of the Banks. Studies suggest that So-called subprime loans have helped boost US homeownership to a record 69 percent of households. They are being tapped by borrowers in all income ranges, who struggle with poor credit ratings stemming from modest incomes or excessive credit card or other debts. In Massachusetts, subprime loans, fueled by refinancing, have grown from 1.6 percent of mortgages in 2000 to 12.3 percent today. (Blanton, 2005). Apart from that, the surge in the mortgage market was a result of generous monetary policy stance adapted by FED in order to ease the recession caused by the dot com bubble. Due to this reason, the interest rates were lowered by FED. This reduction in interest rates also induced financial institutions to lower the interest rates on the mortgages also. With the lowering interest rates, the demand for the homes increased which ultimately raised the prices for the new homes. In order to capture this rise in the property market, many financial institutions started easing off their standards to bring in more and more customers. This loosening in the standards allowed those borrowers to obtain mortgage loans who were otherwise not eligible to obtain the loans. Once these loans were obtained and subsequently securitized by the issuing financial

Phase 4 - Understanding business drivers and improving business Essay - 1

Phase 4 - Understanding business drivers and improving business forecasts. 5-14 - Essay Example Subsidy can be used for spending on all commercially available telecommunication services, internet access and internal communications. The number of school lunch eligible students determines the funding for many federal and state education related programs. Moreover, subsidy rate also changes as per the changes in number. Internet access rate of rich and poor schools indicate a closing of the digital divide that occurred in the following years. The lack of impact on student performance is consistent with the Department of Education, it is reported that they are providing good training within the classroom. The emergence of internet subsidy by the US Government by providing major subsidies for internet and communication investment in schools also helps this. Based on the characteristics of the schools, the spending pattern of the subsidized program may change. Great sensitivity shows up by urban schools comparatively with rural. â€Å"E-Rate, created in 1996 by Congress, offers subsidies of 20 percent to 90 percent for buying telecommunications services like Internet connection fees and wiring classrooms. Under the program, paid from fees on telephone bills, the highest rates go to the poorest schools.† (Schwartz, John. 2003). Internet Target Marketing is facing increased competition from within the industry. It is allowed to provide unique products and solutions customized to the client needs. In E-Marketing design, consumers have changed the traditional marketing methods that are no longer effective. By developing and implementing a strategy that incorporates target marketing, online branding, customer development and retention, marketing positioning and branding, permission marketing and customer relation management. So the three aforesaid categories are correlated and to make assumptions on these. â€Å"A correlation between two variables is diluted in the presence of measurement error

The four basic health care system models Essay Example | Topics and Well Written Essays - 250 words

The four basic health care system models - Essay Example Bismarck model that compiles to the Germany, France, Netherlands and other countries’ health care system is fairly similar to the American health care system that uses insurance policies to cover people’s health as a multi-payer model. Similarly, Bismarck model is strictly government run and non-profitable funded jointly by employees and employers (Boboc & TÃŒ §itÃŒ §an, 2014). Comparatively, Beverage model is a Britain, Spain and New Zealand oriented and nationalized health care that is financed and provided by the government. Beverage model focuses on the highest quality of services by controlling the sole tax payers and what the health providers can offer. In contrast, National Insurance Model contains some components of both Bismarck and Beverage models involving private-sector providers where the beneficiaries are able to negotiate for the services rendered at the best and affordable prices (Health Disparities Conference & Wallace, 2008). However, the health care cost within the national care model is regulated by the government especially adopted in Canada and South Korea. In contrast, The Out-of-Pocket Model is applied in most developing with disorganized health care systems to provide mass health care services. Unlike other health care models, the Out-of Pocket model is adopted in rural area of South America, China and Africa. Nevertheless, this kind of health care model does not provide health care for all citizens (Boboc & TÃŒ §itÃŒ §an, 2014). The future American healthcare system should combine the elements of both health care models to cover the health care from cradle to the grave for all American individuals. Similarly, the future American health system should centrally focus on preventive services directed towards improving health and driving down costs in long term where the United State citizens’ priorities and health concerns are invested in and

Automobile Pollution Essay Example for Free

Automobile Pollution Essay Exponential growth in petrol and diesel fueled vehicles are responsible for deterioration of air quality in cities. Because of the increase in urbanization, industrialization and commercial activities in the urban areas, the demand for transport has also been increased. In addition to it the use of personal vehicles has also increase steadily. The various principle pollutants emit from vehicles are as follows- Carbon monoxide (CO) Suspended particulate matter (SPM) Oxides of nitrogen (NOx) Hydrocarbons (HC) Polynuclear aromatic hydrocarbons (PAHs). 2005 Air Toxic Emissions from On-road Mobile Sources (Tox-weighted) Affects of Automobile Pollution 1. In India about 15-20 million people are asthmatic because of emission of automobile pollution. 2. N02 is a highly toxic gas and attacks the lungs causing lung cancer and emphysema. 3. Automobile pollutants interferes the development and functioning of the nervous system. 4. Some diseases such as bronchitis, plurosis occur by long-term exposure to the particulate matter. 5. N02 reacts with hydrocarbons and creates photochemical smog. Reasons for Automobile Pollution The petrol driven vehicles emit invisible gases such as CO and Benzene while diesel driven vehicles emit mainly black smog containing minute carbon particles and S02. The main reasons for vehicular pollution problems are as follows- 1. Poor quality of fuel 2. Outdated vehicles 3. Congestion and mixed traffic of different types 4. Lack of proper traffic management Important Pre-requisites for Controlling Vehicular Pollution 1. Phasing out of grossly polluted vehicles 2. Enforcement of emission norms for new and in-use vehicles. 3. Improvement in automobile technology 4. Reduction of lead content in motor fuel 5. Stream lining traffic management 6. Improvement in public transport system 7. Fuel quality improvement and switch over to cleaner fuel 8. Restriction on indiscriminate growth of urban centers, industrial and commercial activities Alternative Fuels Hydrogen Gas: It can be used in modified combustion engines and is eco-friendly as it emits water vapours only. Electric Vehicles: They are advantageous over conventional fueled vehicles as far as environment is concerned. Ethanol: It can be used in regular automobiles after blending with petrol. It is rather clean fuel with low nitrogen oxide and hydrocarbons emission and no net C02 emission. Methanol: It is a liquid fuel and is produce from coal, natural gas and biomass. ft emits very little NOx and HC. Natural gas: It exists in the gaseous state at normal temperature and pressure and is found in the form of CNG and LPG. It causes substantially lower pollution without affecting the performance of the vehicles.

Why is American public education inferior among industrialized nations

Why is American  public education inferior among industrialized nations In 2011 the United States has allotted 15.3 percent of its 3.82 trillion dollar government budget for education. Japan plans to spend 9.8 percent of their 2.66 trillion dollar budget. The United Kingdom fixed 12.1 percent of 669.3 billion dollars, and Canada set aside 12.5 percent of their 276 billion dollar budget as well. In comparison to all of these other countries spending towards education, the United States spends more than all of them combined. Now while this is a quantified observation, the United States public education system is inferior to these other industrialized nations. Many reasons are prevalent for this statement. In the United States there are problems with the ways teachers operate the classroom, the ways academic performance is determined, the ways teachers are trained, and the ways curriculums are arranged. These are all issues that the United States needs to improve on in its effort to maintain a leadership position in the fields of mathematics and science and to keep its place as a major world power (UNESCO Institute for Statistics). A major argument with the United States education system is whether or not to switch to a year-round calendar in public schools. In the United States, schools currently start at the beginning of September or at the end of August, and tend to end in the month of June. United States government requires students to attend school at least 175-185 days of the year with a typical school day lasting around seven hours. In between two different school years there typically tends to be a two month summer vacation. Schools are normally organized into semesters, but the apportionment of a school year is largely decided by the school district (Education in the United States 15). While the United States does not have a year-round education, the country of Japan does. Japans school year starts on April 1st and ends on March 31st with the government mandating that students attend school at least 210 days out of the year (Ishikada). As a student reaches higher grade levels in Japan the school days usually become longer. First graders are in school for around five hours a day while fifth graders are in classes for roughly seven hours during a day (Rohlen 162). An average day in a Japanese school has students in some type of recess or lunch period for fifteen percent of the day (Rohlen 170). Primary school students will specifically have a recess in which students are allowed to use playground equipment while secondary students have ten minute breaks in between their fifty minute classes (Whitman 14). All schools in Japan normally have a lunch period lasting one hour and thirty minutes with time set aside so that students are able to clean up after themselves and to have time for relaxation with other students after eating (Rohlen 162). These two educational systems in both Japan and the United States are systematized quite similarly in structure. Discrepancies between the two systems lie in that a Japanese student is in school more hours in any given day than an American student. Also, a Japanese student attends school more days out of the year than an American student. In light of these two differences, Japanese students receive more edification and practice with their material than students do in the United States. With schools days in Japan being longer and years being longer than in the United States, students have a lot more time in between classes and for lunch. Japanese children spend fifteen percent of their day in recess while American children spend around five percent of their day in recess (Rohlen 170). Because Japanese students have their breaks in between classes throughout the day it allows their minds to relax and actually process what they have learned before attending their next class. This idea o f mind relaxation and processing expands into a main supportive assertion for year-round education. With shorter breaks in a given school year, rather than one long summer vacation, it gives a child time to gather what they have learned in an effort to use it in their future studies (Bemis and Palmer 4). An extensive summer vacation causes a child to forget what they have learned and when they return to school teachers have to take time that could be used for other areas of learning and instead focus on review (Moore 59). If schools in the United States were to become year-round this problem would be removed and America would see positive results in its educational system. With the school year length being a plausible problem in the United States, another major area of concern are the curriculums being mandated by public schools. The government of the United States passed the No Child Left Behind act as a law on January 8th, 2002 (No Child Left Behind). The No Child Left Behind act put into law by Congress gives each and every state in the United States the power to create its own curriculum with certain impediments. Because this act was established as law, curriculums in public schools are not nationally standardized. Even though the No Child Left Behind act does regulate educational practice, the curriculums used by schools are determined by local governments. These local governments can vary between the state level and the school district level (Slavin). No Child Left Behind requires public schools to give students annual tests in reading and math in grades three through eight and only one test between the grades of ten and twelve. During the 2007 s chool year science tests were required to be admitted by public schools (No Child Left Behind). Approximately ninety-five percent of students in schools are required to take standardized tests. These requirements are set forth even if English is a students second language or if that student has some type of disability (Slavin). Test results are used to determine whether a schools students are making adequate progress throughout their educational career. This progress refers to the legislatures intention to have all children proficient in reading, math, and science by 2014 (National Science Foundation). What is determined as adequate progress is defined on a state level, and leaves the states the power to determine their own standards and how to reach them. No Child Left Behind creates discrepancies in the quality of education that is provided in the different states. Because of how the curriculum is determined in the United States, another area of education that is being jeopardized is the material being taught. Teachers are able to specifically teach for only the standardized tests, focusing on only providing information that will be seen on the test in the exact same style that the test will follow (FairTest). This leads students to memorize information rather than focusing on mastering skills that were once deemed important (Slavin). By not analyzing other areas of the educational system and only paying attention to the advanced yearly progress schools make, instruction is only being enforced on a shallow level. No Child Left Behind emphasizes that students make progress, but it fails to realize whether students are just learning the information being taught or if they are achieving their actual potential. With massive state-to-state differences in the public schooling system the results of standardized tests begin to lose credibility. Standar dized tests in the United States do not keep track of the progress students and schools make as a whole, but they do bring to the surface the discrepancies between state curriculums and the resources that are being distributed to teachers and students. British education is regulated by the national government with an intensive standardized system. The British government established a national curriculum by setting up an organized set of stages for children ranging from ages five to sixteen and core subjects for them to study. It indicates the various focuses to be taught at different stages and the anticipated knowledge, abilities, and understanding level for the various subjects. It also lays down the grounds for how the students progress should be tested (Education System in England). Four stages are what make up the National Curriculum of Britain and each stage is determined by what a childs age is at the time. These stages are known as key stages. Key Stage One encompasses students ages five to eight, Key Stage Two ages eight to eleven, Key Stage Three ages eleven to fourteen, and Key State Four ages fourteen to sixteen (Qualifications and Curriculum Development Agency). To move onto the next key stage, students are subjected t o a standardized test correlating with the specific key stage they were previously in. After the test has been taken by all of the students, the results are then reported to the parents and the public in two different ways: the actual test grade of the student is revealed and also evaluations for each individual student are provided by the teacher (Education System in England). By doing this, the risks of high stake standardized tests are diminished. Teachers are able to communicate that a student is brilliant and able to learn information at a superior level, but that they may just be an awful test taker or having an off day. There are some benefits to having localized curriculums, but the curriculum statutes determined by the United States are inferior in comparison to that of the British national curriculum. Because the quality of education between the different states in the United States varies, the students from each state are certainly not on the same page once they graduate. Colleges have specific standards from which they create their expectations. Because one student may come from a state that has lower academic standards does not mean that a college will change their expectations to accommodate them. If a state has lower standards of achievement their students will not be as prepared for higher education and eventually will have a difficult time meeting their colleges academic anticipations. One other disadvantage when comparing the United States with Britain is that by having a minimum of fifty different curriculums on a strictly state level, these curriculums are hard to examine and fix. In Br itain if a change is needed in their educational policy there is only one system that needs to be scrutinized and corrected. Since there are fifty states in the United States there is not only one curriculum to fix, but fifty different curriculums that need to be analyzed and then changed. Regardless of the country or grade level, all teachers practically follow one standard approach when instructing a class on a new subject. This standard approach comes forward even when countries have strikingly different standards of arranging their curriculum in its educational system. With the first step the teacher reviews any knowledge that is germane to the information needed for the lesson that students should already know. The teacher then proceeds to teach and discuss the concepts of the subject with the students. Before long the teacher is evaluating the progress of the students by asking questions and overseeing them while they work in groups or individually. Finally, the teacher provides students with sample problems to practice on in order to master the new subject in its entirety. These steps are virtually universal in the teaching profession, and both teachers from around the world and American teachers use them to some degree. How they focus on each step is what separ ates the two countries from one another (Beauchamp). Teachers in the United States tend to focus on the reviewing step of teaching new subject matter more than their counterparts in Japan. This is because of how subject matter is taught during a curriculum. A traditional style of instruction for teachers that students are used to in the classroom is to spend a majority of the class going over previous homework assignments either correcting or reviewing them (Woodward). Teachers in the United States have higher standards and requirements for homework than any other country in the world (Schmidt et al). Perhaps this happens because schools in the United States only cover subject matter briefly and never go in depth into the area which resigns students to never being able to master certain subjects. American teachers also rarely focus on changing their teaching style in the classroom while going over a lesson. This causes about only sixty percent of students to be consistently focused during a teachers instructions (Rohlen 170). The last parts of a lesson are used for students to work independently or in groups during class. This is also called seatwork (Slavin 223). This is in order for a teacher to evaluate the students knowledge by having them practice what they have learned. American teachers take time while seatwork is being conducted to work at their desks correcting student assignments or by planning what is going to come next in their instructions. American teachers do this instead of observing the classroom in an effort to help the students with their work and to keep track of what the class needs to improve on (Rohlen 170). This defeats the entire purpose of seatwork. Due to teachers in the United States not assessing their students while seatwork is being conducted and by not having discussions about misconceptions, students are missing out on a fundamental step in the learning process. In general when comparing the United States and Japan, an observation would be that Japanese teachers are a lot more dedicated to the education of their students. During the time while seatwork is being done by students, Japanese teachers will observe the classroom in an effort to evaluate their students advancement. By observing their classroom the teacher can then determine whether or not it is appropriate to proceed on to the next area of the lesson being taught. Part of the reason why U.S. teachers take time to correct papers or plan lessons while students conduct seatwork is because the majority of their time at school is spent teaching. Japanese teachers only teach four out of the eight hours they are at school (Rohlen 165). Japanese school teachers do an exceptional job with their styles of teaching in order to keep the focus of their students. Because Japanese teachers change their strategies so frequently their students are always paying attention and are rarely bored with c lass. Students in Japanese classrooms are also able to get much more out of a school day because teachers are not taking a majority of the class time going over and correcting old assignments (Beauchamp). Because homework is not emphasized as much in Japanese schools as in American schools, teachers have more opportunities to provide students with new topics and to assist students with any problems they may have. This is an important observation because by doing this Japanese students are able to achieve their full potential during their educational career. If the United States were to change their teaching tactics and focus less on review and more on in-depth studies, perhaps students would leave the public education system with more than just a degree (Rohlen 165). The methods with which teachers instruct their students can be traced back to the way they were specifically trained for their position. American teachers are required to have a bachelors degree in order to teach and must also pass an exam to become a licensed teacher. During the course of acquiring a bachelors degree there are many mandatory courses one must take in order to achieve the status of an educator. Most of these courses are in the areas of different teaching methods in the classroom. In addition to this, American teachers must also student teach with an experienced teacher for at least one semester. American teachers do not have much time to learn from a mentor or their peers, and are expected to know a majority of what they are going to need for a position upon being hired. Even after being hired into a school, teachers will work individually a greater part of the time. Because teachers are instructing students a bulk of the school day they do not have much time to colla borate and compare classroom techniques with one another. Teachers in the United States have hardly any time to learn from others in their prospective profession on different ways to instruct and also learn most of what they know during their college education in classrooms rather than from raw experience. Experience is what human beings learn best from, and it is a trial and error process. The United States should require teachers to student teach for a minimum of one year in order for them to learn as much as they can from their more experienced colleagues (Rohlen 165-166). Frances requirements to become a teacher are much more rigorous than that of the United States. To become a teacher one must first obtain a bachelors degree or its equivalent. This is a mandatory canon before applying to one of the many university institutes for teacher training. These institutes are also known as IUFMS. IUFMs are specific to the different regions of France. Each IUFM specializes in the training of secondary teachers. Potential future teachers are required to attend an IUFM for two years. The first year consists of taking a training course in the career of their choice. The career paths available are for primary, secondary, and high school teachers. After the first year, training teachers take an exam in their chosen career path. In order for training teachers to proceed with their second year of training they must pass the exam. Year two at an IUFM has a much more thorough curriculum. Trainees are trained in French, mathematics, a foreign language, and in physical e ducation. They are also subjected to nine hours of teaching each week and are assigned a qualified teacher of the same subject they are studying that currently is employed in a school. The training teacher meets with this mentor on a regular basis in order to have them assist with the training process. Upon completion of the second year at an IUFM, teachers are officially appointed as such by the Ministry of National Education. With this program set up in training teachers, France has established a meticulous system in order to procure the finest teachers possible. Teachers are able to gain experience from a mentor for an entire year rather than just a semester like American student teachers do. Even after becoming employed in a school in France, teachers are able to learn from their fellow educators in an effort to improve their own educational techniques in the classroom. France has an excellent system in place for training teachers, and the United States should take some time in order to learn from their techniques (Instituts Universitaires de Formation des Maitres). With all the aforementioned areas of education that the United States needs to improve on, it comes as no surprise that academic performance lies as one of the main subjects being analyzed and studied in the public school system in the United States today. In comparison to other countries the United States is doing poorly. There are exceptions of course, but when compared to China these exceptions are not applicable. One extensive study found that standardized tests given to students covering mathematics and reading is that China had scores higher in both areas. In fact, the highest scores of American fifth graders were below the average scores of the Chinese fifth graders. This may be caused by the fact that sixty-nine percent of the time in American schools are spent on academic activities while eight-five percent of time in Chinese schools are. Focus on improvement in these indispensable areas of education is becoming even more prevalent as populations grow. Parents in the United States could help their children become more academically proficient by being more active in their childrens lives regarding education outside of school. Chinese students spend an average of ninety-five minutes on homework each day while fourteen minutes are spent on homework each day in the United States. Also, the Chinese spend well over an hour on both Sunday and Saturday simply studying their material. Students in the United States spend less than twenty minutes during the entire weekend studying. Parents could help change these habits with the amount of influence they hold over their children. In fact, more than fifty percent of parents in China purchase academic workbooks for their children to practice with when there is no homework available to them. Only twenty-eight percent of American parents do this. With these studies bringing the United States poor education system to the surface, perhaps it is easier to understand why the United States is falling behind (Stevenson, Lee , and Stigler). American public schools could never be farther from the perfection that their government is demanding. No Child Left Behind aims for one-hundred percent of students to be proficient in both standardized reading tests and math tests by the year of 2014 (National Science Foundation). This is unobtainable. The fact the United States is even attempting to do this pushes it even farther behind the rest of the world in the educational field. Other countries are correct with their ways of instructing students, training teachers, determining academic performance, and curriculum planning. American classrooms could take a lot from these other countries. The only problem is that the United States has an ego problem and has a consistent belief that its standards are better than others. Perhaps if enough parents and citizens were to raise concern about the problems in the education system of the United States changes would be made. The people of the United States have the power. Citizens are not to be afraid of their government. The government is to be afraid of its citizens.

The Adaptive Parasite Essay -- Viruses Virus Essays

The Adaptive Parasite Viruses are molecular sharks, a motive without a mind. They have sorted themselves into tribes, and they infect everything that lives. . . . Unknown viruses are coming out of the equatorial wildernesses of the earth and discovering the human race. . . . You might call AIDS the revenge of the rainforest. (Preston 160-61) After reading Richard Preston's ominous and threatening portrayal of viruses in his article "Crisis In The Hot Zone," one may be alarmed enough to invest in surgical scrubs and a space suit to wear as a permanent precaution against these evidently vengeful creatures. In truth, there are lethal viruses that exist for which there is currently no vaccine or cure, and there are various emerging viruses that are infectious to humans. However, despite this unfortunate and frightening reality, Richard Preston and other creative writers may be presenting a misleading depiction of a virus' actual niche within the global ecosystem, modes of infection, and relationship with humans. Science fiction novels and movies like "Outbreak" encourage the public to view viruses as microscopic monsters that exist to ultimately put an end to the human population, but viruses are not motivated by either logic or instinct to kill. In fact, viruses are not motivated at all. They have merely evolved to surv ive by utilizing the raw materials that the ecosystem provides. Viral pathogens have developed, through the selective process of evolution, to exist as parasites, and the inevitable ecological interaction between organisms, the ignorance and negligence of human behavior, and the cultural habits and customs of humanity has enabled a multitude of viruses to emerge and thrive within our population. V... ...S, we cannot expect to eliminate promiscuity or drug use; however, we can encourage protected sex and the use of clean needles. In addition, it would not be wise to eliminate the scientific advances provided by laboratory research on various animals or the benefits of constructing a dam or canal. However, we could, for example, take measures to control the massive propagation of mosquitoes in the event of the construction of a dam or canal. This relatively simple precaution will reduce the occurrence of diseases, such as Rift Valley fever and Yellow Fever, and may save thousands of lives. Although it is virtually impossible to completely prevent viruses from infecting humans, humanity's best defense against viral invasion is communication, education, and awareness to promote cautious behavior and to reduce the number of further outbreaks of deadly viruses.

Drug Policy :: essays research papers

Drug Policy Colloquium Reflection   Ã‚  Ã‚  Ã‚  Ã‚  The war on drugs and the violence that comes with it has always brought around a hot debate about drug legalization. The amount of violence that is associated with drugs is a result from harsher drug laws and prohibition.   Ã‚  Ã‚  Ã‚  Ã‚  The business of buying and selling drugs comes with high transactions costs. The dealer cannot risk being caught or scammed so he buys a gun to defend himself from the police and other dealers. The buyer of the drugs does not to be killed for his money if the dealer gets greedy so he buys a gun for himself. Now we have two people that if it came down to it, would kill for their crack rocks. Also, if a buyer got a bad crack rock or got less than he paid for, he cannot go the police or file a complaint. He must take matters into his own hands resulting in violence. If drugs were legalized, they would be safer in the sense that the crack-head that needs his daily crack rock would not have to deal directly with dangerous drug dealers and criminals and risk getting shot for his money. Instead, he can go down to the local â€Å"drug store† and get his drugs safely.   Ã‚  Ã‚  Ã‚  Ã‚  Drugs will even become safer for those who are willing to use them. Government regulations on drug quality will make the drugs more pure, and potent, taking the harmful additives that some drug makers put in. Like cigarettes, warnings would probably be posted on drug packages stating â€Å"The use of crack may be harmful to your health.† As well as on windows of the stores that sells the drugs. An age limit to buy drugs would probably be 21. Clean, sterile needles would also be provided to heroin users and stop the spread of diseases such as AIDS from contaminated and dirty needles.   Ã‚  Ã‚  Ã‚  Ã‚  I think that if drugs were legalized, use of legal drugs would tend to rise because it would be easier to obtain them and it may encourage people to try them out. However, the increase would only be for a short time period. In the long run, drug use would decrease because all the users that are using more drugs because they are easier to get would overdose and kill themselves and set an example for other people thinking about trying drugs. Another reason why drug use would decrease is that the reason why some people use drugs is because they are illegal.

Suicides in Foxconn

FOXCONN Abstract: Principles of  Organizational Behavior  from the point of view, combined with Foxconn employees work attitude,  job satisfaction  and work pressure, etc. , on a world-renowned company Foxconn consecutive suicides occurred in a comparative analysis to explain the business In the era of the  development  process need to strengthen the management measures. Keywords: Foxconn, suicide, cognitive dissonance, job satisfaction,  work pressure From January 2010 to November 2010, just 11 months time, the industry's leading OEM companies Foxconn employees took place more than a dozen suicides.Shocked the whole community, Foxconn is also pushed to the cusp of public opinion, resulting in the suicide for many reasons, this paper will follow the principles of organizational behavior, from the attitude of staff,  job satisfaction  and  work pressure  angle analyze, and to make business in the context of the times need to be strengthened management measures. F irst, the background events Foxconn managementJanuary 23, 2010, 19-year-old horse to move in staff training at the southern quarters Foxconn death in 2010, the evening of March 11, 0930, Fuji Kang Longhua base, surnamed Li, a 20-year-old male C2 in the living quarters, 5th Floor, fall dead †¦ †¦ November 5, 2010, a 23-year-old park in Shenzhen Foxconn male workers committed suicide, which occurred since the beginning of the fourteenth consecutive suicides. Second, the Foxconn management event analysis Foxconn management event, the staff of suicide can be divided into two separate aspects of the occurrence and collective place. A separate suicide When a suicide occurs, Foxconn, Foxconn recruitment at the entrance is still full of people, when asked whether the candidates know that Foxconn suicide, the answer is known. When asked why to candidates, the answer is to open here on time wages, never in arrears. Foxconn released from the treatment of employees to see their three meals a day can guarantee accommodation hardware, transportation, laundry and other basic living conditions can be guaranteed, which is also a number of job seekers in the know Foxconn suicide after the incident still choose to work Foxconn reasons.Why these basic conditions are met, the staff, the staff or the successive suicides happen? The reasons are manifold. Data show the continuous Foxconn suicides have occurred in the younger generation of employees. Therefore, these new generation of employees to its own characteristics and has a lot of suicide, such as the current business environment caused by excessive pressure on the employees, and these pressure generation, from the perspective of  Organizational Behavior  is the cognitive dissonance caused by the employees.Cognitive dissonance refers to any form of attitudes and behavior are inconsistent will people feel uncomfortable, so the individual will try to reduce this mismatch, uncomfortable, if not improve cognitive diss onance, then the pressure will increase staff, accumulated to a certain extent when the pressure can not resolve, there may lead to suicide.Cognitive dissonance caused by Foxconn employees is mainly due to low  job satisfaction  a long time, Foxconn did not lower employee  job satisfaction  to improve this problem and take effective measures, low  job satisfaction  is the work of various factors caused, mainly due to the following four points:   1. Interest in  working  with low input pressure is huge. Foxconn, front-line staff here is equivalent to a large machine parts, every day repeating the same work, and is refined into a product of a step, spend months and years do the accumulated pressure is very great, because such work is not only monotonous, but also hard to put into it.Relative to the new generation of employees, their fathers on the job satisfaction can  make money  mainly depends on the simple duplication of work brought about by the pressure and can deliver the economic income compared to income is dominant, even if than the current pressures facing the new generation of larger,  make money  to achieve this goal will significantly reduce the cognitive dissonance caused by pressure, while the new generation of employees no onger earn money as migrant workers for the sole purpose, more more to lifestyle changes and seek better opportunities, when they face such a person is equivalent to the production machine as pArt  of boring work, it can not compensate for low wages brought about by the work of cognitive dissonance. 2. Respect for the low social groups, lack the necessary communication. Foxconn, work to calculate the precision to use seconds, no time to stop  working  together, not to mention the exchange between each other. orking  time, work at Foxconn The staff are aware, no overtime is not making money, so their normal  working  time is 12 hours to two shifts, that in addition to work, the remaining tim e is extremely limited. to work together tired after work activities of employees is best returned to the bedroom to rest, and live in a bedroom with its employees do not work nearly the same time, it will appear in the management of the incident, Foxconn to be able to call all their own bedroom of names of staff reward thing. pace, Foxconn Although a large number of employees, but basically no staff their own organization, the villagers will be, students will be able to enhance employee communications and other organizations is essential not. this environment also makes the job satisfaction greatly reduced. Links to free download http://eng. hi138. com   3. Difficult to achieve self-worth, aspirations and reality together far.Foxconn, even if it is determined in accordance with the system 12 hours of overtime to work two shifts, the hand is 1000 yuan. And these new generation of employees  working  at Foxconn Although subjected to a certain degree of education, but its still somewhat lacking in life skills. and some small and medium enterprises are often overdue wages compared to wages is at work here on time, and the living conditions of the hardware is relatively good, so in Fuji  health  work is an inevitable choice. nowingly choose to pay the difficulties is difficult to achieve their ideals, it is difficult to change the status quo. and now a new generation of employees is far less than the income of the purchasing power of their parents, hard work hard to get self- realization, leading to low job satisfaction. 4. The pressure did not retreat. In addition to this little way, and staff ompared to the older generation, a new generation of people growing up is different this generation growing up with their fathers to be superior compared to many, their lives frame of reference is age of the city, their requirements of life is urbanization, the rural peace of mind so that they can go back to farming is unrealistic, while due to its own conditions, you want to really integrate into urban society, there is a certain distance, But a new generation of employees or to strive with, Foxconn is  working  towards his dream of an important step forward, but as conditions, skills and other limitations, further  developmentis difficult, even if left Foxconn, a company may be next Another â€Å"Foxconn†, or difficult to achieve genuine integration into the city this goal. Home go back, work hard in the city into which a new generation of employees to enhance dilemma pressure. (Two consecutive suicide 1. Continuous coverage of suicide affect employee attitudes, suicide is contagious in the study of suicide, suicide is a certain contagious. Many studies have described for television, radio and other media reported that a number of detailed suicide, and the community of suicide or attempted suicide on the increase in incidents. 2.Suicide after the incident, the measures taken by Foxconn is not effective in the Foxconn suicides occurred during a continuous, its management of the event there is no effective intervention and management of change. Spate of jumping incident, Foxconn's management brought in Wutai Mountain is one of the most famous monk, to pray for the dead zone. This will not only ease the suicide is not contagious, but also increased the mysterious suicide of employees psychological spirits causing mischief that is psychological implications, so that employees feel that they commit suicide are from God. This is not fundamentally solve the suicide contagious impact on staff. Third, the  enterprise management  measures to reduce employee suicide   1 play to the functions of trade unions.Foxconn great personal strength in the face of a small capital, and only effectively play the role of trade unions, employees and businesses in order to make equal dialogue becomes possible, in order to be binding on the company, the employees protection of the rights of the working pressure to get some re lief. (2) relying on the country to encourage policies that seek to achieve business transformation as a foundry, low labor costs in order to build and expand in the market. This has resulted in low staff salaries,  development  of small issues. Want to change this a situation, only to high value-added industries, so companies do not rely on cheap labor to profit, so that employees have the opportunity to realize their value to the enterprise, reduce work pressure. focus on enhancing employee job satisfaction and make the appropriate adjustment (1 to improve the work, increase employee interest can learn the advanced management concept, in the same or different production lines adjacent to implement regular exchange of staff for a long time do not let the same work, to reduce pressure on staff to reduce long repeated mechanical action of fatigue, increase employee interest (2 to enhance communication between employees can be set up work space communication among workers, who exc hanges the same bedroom ways to improve the communication environment (3 vocational training to increase staff can be set up some useful talent  developmenttraining programs, making the lack of employment skills and relatively low quality of the staff have the opportunity to learn, have the opportunity to move into management, but also to more good localdevelopment  of the capital. 4 when a crisis occurs, urgent and effective response when an enterprise such extreme issues early, companies should try to coordinate with the media and other relevant departments, to seek the opinion of the continuous occurrence to minimize the impact of suicide. Fourth, the prospectOEM companies such as Foxconn, China's economic prosperity and has a huge role in the development of its glorious past, but today the face of new situation, they face not only the extreme behavior of employees, but also There are a range of issues such as labor shortage. how in the rapid development of social background, to manage a new generation of employees, how to increase their job satisfaction, how to make them run better with the business, how to make them realize their ideals , healthy life, etc. These efforts not only businesses, but also the whole community should think about problems and believe in the company, society, joint efforts of a new generation of employees, the problem can be resolved and hope that Fuji extreme events such as  health  management problems do not happen again. Links to free download http://eng. hi138. com