Design and creative enterprise Essay Example | Topics and Well Written Essays - 3500 words

Design and creative enterprise - Essay Example Graphic designers have to know all these things about the art of graphic design in order to operate competitively in the current industry (Heller and Fernandes, 2010). The graphic design industry is a fun and creative one. Being a graphic designer enables one to spend the whole day doing what he laves to do. The industry is also quite a lucrative one as it is possible to earn a lot of money from the designs. It is possible for graphic designers to work in a variety of environments. Many graphic design graduates normally find work in companies that deal specifically with the field of graphic design. These companies include design consultancy firms and branding agencies, publishing, marketing and communications companies (Gold, 1995). However, with the introduction of PCs into the industry, the shift is quickly changing and more graphic designers are opting to work independently. The innovation of new graphic design software that is easily available has also contributed a great deal to the increasing number of independent graphic design enterprises and free lance jobs. The graphic design business is easy to scale and one can work with as much flexibility as he wishes (Foote, 2004). Graphic Design Business Graphic design, regardless of whether it is practiced as a large enterprise or as a freelance job, has an important place in the social scene. It can be used to communicate a particular social ideal. It is also used by many business people to attract clients or consumers. It is used as a motivational tool for political campaigns. Graphic arts is also used in travelling guides to help people find their way in places that they do not know (Landa, 2001). In other words, graphic design does much more than just make things look pretty. It is an audience centered approach of visual communication and it is always geared towards meeting all of the clients needs. This is the ideal design practice that helps in the protection of creative values and enables a creative prof essional set up his design business (Goldfarb, 2006). In order to meet all of the clients’ needs, the professional designer has to know the intended audience very well. The ideal design practice requires graphic designers to fully understand the audience so as to be as effective as possible when they are communicating their clients’ ideas (Heller and Fernandes, 2010). This means that he must analyze all relevant data about the audience, including their class, education level, gender, buying habits, favorite television shows, personal traits and many more. The designers then use this psychographic and demographic information to determine what exactly it is that the audience perceives (Foote, 2004). A successful graphic design enterprise does not only rely on the understanding of the audience, but also on the grounding of fine art and creativity which is combined with ample technical knowledge. This technical knowledge encompasses special processes, digital file presenta tion, paper stocks, quality control printing inks and troubleshooting. The ideal design process is a combination of these technical skills as well as creative and research skills. A graphic designer wanting to start his own business must therefore ensure that he has all the technical and non-technical materials he needs to ensure that his business starts off on the right note (Gold, 1995). How to start the graphic Design Business Like any other business, a person